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Roll Hard,
Love Soft

SubOnly’s Vibrant Subculture Conquers All!

SubOnly sparks a bold movement, blending Jiu-Jitsu’s fierce spirit with creative fire and a force for good. From curious beginners to seasoned grapplers, we unite warriors and artists to roll with passion, grow with purpose, and to give back as we pledge a portion of our profits towards enhancing our Jiu-Jitsu community. Join us.

Jiu Jitsu Tee
SubOnly studio founder

Meet Louie, the “Mat Explorer”

Co-Founder of SubOnly

A visionary alumnus of the University of the Arts London, Louie traded fashion design runways for the Jiu-Jitsu mats, combining creativity with combat. With an artistic eye and a grind-hungry heart, Louie crafts a fresh martial “art” form equally pleasing for the Gi and No-Gi world. “Our unisex designs prioritize quality, innovation, and soul because every roll deserves gear as bold as your spirit.”

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ACCOLADES
2024 Asian Jiu-Jitsu IBJJF Championship / Blue / Rooster – Gold
2023 BJJ Roots Grandprix / Blue / Rooster – Gold

Meet Liam, the “Mat Philosopher"

Co-Founder of SubOnly

A Hong Kong native and sports science graduate, Liam found his calling on the Jiu-Jitsu mats in 2018, where his love for aesthetics and athletics collided. Inspired by the Kaizen philosophy of constant growth and icons like Bruce Lee, Liam brings a creative edge and relentless drive to the SubOnly brand. His vision? To craft unisex rashguards that blend innovative design, premium quality, and the soul of the sport. “I want to make gear that fuels every grappler’s journey, roll after roll.”

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ACCOLADES

2024 Copa de HK / No Gi / Purple / Medium - Gold
2024 ASJJF Taiwan / No Gi / Purple / Light - Gold
2023 BJJ Roots Grandprix / Purple / Light – Gold

SubOnly Studio founder
SubOnly US director

Meet Nei, the “Mat Alchemist”

U.S. Director of SubOnly

A former creative director and global wanderer, Nei embraced Jiu-Jitsu in 2020, blending MMA, yoga, and rock climbing. Meeting Louie in Hong Kong ignited a shared vision for SubOnly, a women-centric yet totally inclusive rashguard brand that celebrates all athletes. With a bold design background and a storyteller’s heart, Nei shapes gear, enhances the digital shopping experience, drives brand growth in the U.S., all the while fueling the “Roll Hard, Love Soft” mission. “For me, it’s all about empowering a global Jiu-Jitsu community where every roll gives back.”

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ACCOLADES

2025 Grappling Industry MPLS / No Gi / Intermediate / -135lbs - Gold

2024 AJP Bangkok / No Gi / Blue / Feather - Silver

2024 SEA Grappling Tournament / No Gi / Blue / Feather - Silver

2024 SEA Grappling Tournament / No Gi / Absolute / Feather - Silver

2023 ADCC Thailand / No Gi / Absolute / Feather  - Silver

2023 Rio International Open IBJJF / Gi / White / Feather - Gold

2023 South America Master International / Gi / White / Feather - Silver

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